UNIT NO.7
Entrepreneurship in Digital Age
(Solved Exercise)
C. Answer the following short questions:
1. What is entrepreneurship in digital marketing?
Entrepreneurship in digital marketing refers to the process of creating, developing, and managing a business or a platform to deliver products or services and engage with customers online.
2. Write down the goals of digital marketing.
1. Promotion
2. Value Proposition
4. Quality Assurance
3. Name the components of a digital marketing plan.
• Advertising online
• Content Marketing
• Email Marketing
• Mobile Marketing
• Paid Search
• Reputation Marketing
• Search Engine Optimisation
• Social Media Marketing
• Video Marketing
4. Discuss content marketing.
Content marketing is an important strategy for attracting potential customers. Publishing a regular high-quality , relevant content online will help you establish a connection with your customers.
5. What is email marketing?
Email marketing is a direct marketing scheme that involves sending promotional messages to customers.
6. What are some ways a digital entrepreneur may enhance creativity?
A digital entrepreneur can enhance creativity by using different tools and technologies, such as AI and design software. They can also collaborate with multidisciplinary teams and seek continuous learning through online courses and trends.
7. What is SEO? Why do we use SEO on our websites?
SEO (Search Engine Optimisation) is the process of showing your business on the first page of Search Engines’ results. If your business is not on the first page of search engine, i.e., Google, the people will not get aware of it. We use SEO for improving natural traffic to our website. It increase our worth online.
8. What obstacles does digital entrepreneurship face?
Digital entrepreneurship faces obstacles such as rapidly evolving technology, which demands constant adaptation, and strong competition in market. Additionally, issues like cybersecurity threats and limited access to funding can obstacle growth and innovation.
9. What are the four steps to optimising a website?
There are 4 steps to optimising a website.
Step 1: Target Market Business Analysis
Step 2: Keyword Research and Development
Step 3: Content Optimization and Submission
Step 4: Continuous Testing and Measuring.
10. What factors should you take into account when selecting a social media platform for your business? Describe with examples.
When selecting a social media platform for your business, consider where your target audience is most active and the type of content you want to share. For example, on Instagram, there are more female users than male users. So, it is considered as a better platform to advertise products and services for female users.
D. Answer the following long questions:
1. Write a detailed note on digital marketing.
Digital Marketing
Digital marketing, also called online marketing is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media and web based advertising, but also text and multimedia messages as a marketing channel. Simply digital marketing also called online marketing, is the application of digital media, data, and technology integrated with traditional ways of promotion, value promotion, and quality assurance.
Let us study each of these for better under standing.
1. Promotion
In marketing, promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand, or issue, most of the time persuasive in nature. It helps marketers to create a different place in the customers’ minds.
2. Value Proposition
A value proposition is a simple statement that summarises why a customer would choose your product or service. It connects the most obvious benefit that customers get from doing business with you.
3. Quality Assurance
Quality assurance is a way of preventing mistakes and defects in manufactured products, services and avoiding problems when delivering products or services to customers. It is defined as “part of quality management focused on providing confidence that quality requirements will be fulfilled”.
2. Explain any four components of a digital marketing plan.
Components of a Digital Marketing Plan
Advertising Online
Online advertising is the bidding and buying of appropriate ad units on third-party sites, such as display ads on blogs, mediums, and other relevant websites. Types of ads include images, text, pop-ups, banners, and videos. Retargeting is an important characteristic of online advertising. Retargeting requires code that adds a cookie to track new visitors to your site. You can show them advertisements for your goods or services when the visitors browse other websites.
Content Marketing
Content marketing is an important strategy for attracting potential customers. Publishing a regular high-quality, relevant content online will help you stablish a connection with your customers. It can educate target customers about the problems your product can help them resolve, as well as boost SEO rankings. Content can contain blog posts, case studies, whitepapers, and other materials that provide value to your target audience. These digital content possessions can then be used to attain customers through direct and paid efforts.
Email Marketing
Email marketing is a direct marketing scheme that involves sending promotional messages to customers. Email marketing continues to be an effective approach for sending custom-made messages that target customers’ needs and welfare. It is most popular for an e-commerce business as a way of staying top of mind for consumers.
Mobile marketing
Mobile marketing is the advertisement of products or services via mobile phones. This includes mobile advertising
through text messages or advertising in downloaded apps. However, a comprehensive mobile marketing approach also includes optimising websites, landing pages, emails, and content for a professional experience on mobile devices.
3. What are the differences between transaction and payment? Also explain how to make safe payments?
Differences Between Transaction and Payments
| Transactions | Payments |
| 1. Transaction is an instance of buying or selling something. | 1. Payment is the processing of a payment from a Payer to a Payee. |
| 2. The act of agreement between a buyer and a seller is referred to as a transaction. | 2. It is the act of making a payment. |
| 3. The amount of money exchanged for products and services. | 3. Trade or exchange of products and services. |
Examples of transactions along with their payments are as follows:
• Acquiring ownership of a property the seller previously owned, by paying the seller with cash and a note.
• Paying an employee for hours of work.
How to Make Safe Payments?
Some ways you can do safe payments:
• Try to use only trusted and official websites or apps for online payments.
• Don’t save your card information after online purchases. Make sure to delete it right away.
• Try not to use public computer.
• Use strong passwords and don‘t share them with others.
4. How would you use digital marketing platforms to enhance your business?
Content Marketing
Content marketing is an important strategy for attracting potential customers. Publishing a regular high-quality, relevant content online will help you stablish a connection with your customers.
Email Marketing
Email marketing continues to be an effective approach for sending custom-made messages that target customers’ needs and welfare.
Mobile marketing
Mobile marketing is the advertisement of products or services via mobile phones. This includes mobile advertising
through text messages or advertising in downloaded apps.
Reputation Marketing
An online reputation marketing scheme encourages customers to leave positive reviews on sites where possible customers search for reviews.
Social Media Marketing
Social media marketing is a key component of digital marketing. Platforms such as Facebook, Twitter, Pinterest, Instagram, Tumblr, Linkedin, and even YouTube can be used to enhance business.
SEO (Search Engine Optimisation)
SEO (Search Engine Optimisation) is the process of showing your business on the first page of Search Engines’ results. We use SEO for improving natural traffic to our website. It increase our worth online.